Saturday, 24 September 2016

Madurai Kamaraj University Syllabus 2017 BSC/MSC/BCA/BCom Syllabus PDF

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Madurai Kamaraj University Syllabus

Madurai Kamaraj University Syllabus 2017: Prepare for your Semester Exams (BSC/MSC/BCA/BCom) by using Madurai Kamaraj University Syllabus. Candidates who are looking for the syllabus for UG & PG courses can get it from here. Candidates who are enrolled in 1st, 2nd and 3rd year of UG / PG courses of Madurai Kamaraj University as BSC /MSC /BCA /BCom etc can check their syllabus from here. Aspirants can also check or download their syllabus in PDF file for preparation of exams through online process.
Madurai Kamaraj University Syllabus

Madurai Kamaraj University Syllabus

Madurai Kamaraj University Syllabus For M. Com (Marketing) I Year

Marketing Management
UNIT I
Market Analysis and Selection: Concept, Nature, Scope and importance of marketing; marketing concept and its evolution; Strategic marketing planning – CRM - Marketing environment - macro and micro components and their impact on marketing decisions; Market segmentation and positioning; Buyer behaviour; Consumption versus Industrial Organizational buyers; Consumer decision-making process.
UNIT II
Product and Pricing Decisions: Concept of a product; Classification of products; Major product decisions; Product line and product mix; Branding; Packaging and labeling; Product life cycle – Strategic implications; New product development and consumer adoption process. Pricing decisions: Factors affecting price determination; Pricing policies and strategies.
UNIT III
Distribution and Promotional Decisions: Nature, functions and types of distribution channels; Distribution channel intermediaries; Channel management decisions, Retailing and wholesaling.
UNIT IV
Promotion decisions: Communication process; Promotion mix - advertising, Personal selling, Sales promotion, Publicity and Public relations; Determining advertising budget; Copy designing and its testing; Media selection; Advertising effectiveness; Sales promotion - Tools and techniques.
UNIT V
Recent Developments in Marketing: Retail Marketing – Online Marketing – MLM – Relationship Marketing
International Trade & Practices
UNIT I
International Marketing – Scope, International Marketing vs. Domestic Marketing – Trade Barriers such as Tariff and Non-Tariff Barriers – Transition from Domestic to International Business – Advantages or importance of International Marketing – Obstacles to International Marketing – Balance of Trade and Balance of Payments. International Marketing Environments.
UNIT II
International Product Life Cycle – Export Pricing. International Marketing Decision: Marketing Decision – Market Selection Decision – Market Entry Decision – Marketing Mix Decision. International Marketing Research: Marketing Information System –Marketing Research – International Research Strategy – International Marketing Intelligence.
UNIT III
General Agreement on Tariff and Trade (GATT) – World Trade Organization (WTO) – GATS – UNCTAD – Trade Blocks: Customs Union – EU – European Free Trade Area (EFTA) –North American Free Trade Agreement (NAFTA) – Association of South East Asian Nations (ASEAN), World Bank, IMF, International Finance Corporation
UNIT IV
India’s Foreign Trade: Recent Tends in India’s Foreign Trade – India’s Commercial Relations and Trade Agreements with other countries – Export Assistance – Export Finance – Export Processing Zones (EPZs) – Special Economic Zones (SEZs) – Role of ECGC - Role of EXIM Bank of India – Role of Commodity Boards – Role of State Trading Agencies in Foreign Trade – STC, MMTC, etc.
UNIT V
Globalisation and Role of Multinational Enterprises (MNEs). International Logistics - Basic Objectives, Role and Functions of Export Promotion Councils,Export Regulations: Procedure for export of goods –Quality control and Pre-shipment Inspection – Excise Clearance – Customs Clearance – Port Formalities – Exchange Regulations for Export – Role of Clearing and Forwarding Agents. Procedure for Executing an Export Order – Export and Import Documentation – Different Modes of Payment and Letters of Credit.
Advanced Financial Accounting
UNIT I
Company accounts – Issue of shares, Debentures, Redemption of shares, Redemption of debentures, Final accounts of companies
UNIT II
Liquidation of companies, Amalgamation, Absorption, internal reconstruction, External reconstruction, Holding company accounts.
UNIT III
Accounting of banking companies, Accounting of Insurance companies – General Insurance companies – Life Insurance companies- Insurance Claims
UNIT IV
Economic Value added Accounting standards, Accounting for transfer pricing –Segmented reporting - Hotel accounting, Hospital accounting.
UNIT V
Double account system, Inflation Accounting, Human Resource Accounting
Management Accounting
UNIT I
Management accounting – Nature and scope - Financial accounting principles – Basic cost concepts, financial statements – Analysis and interpretation - Ratio analysis.
UNIT II
Funds flow statement - Cash flow statement.
UNIT III
Budgeting - Budgetary control – Different types of budgets
UNIT IV
Standard costing – Variance analysis
UNIT V
Marginal costing and profit planning – Decisions involving alternative choices pricing decisions, Basics involving alternative choices – Basic

Madurai Kamaraj University Syllabus For B.A. Social Work

Introduction To Professional Social Work
Unit – I:
Social Work: Meaning, Definition, Objectives, Functions, Values and Professional Ethics, Voluntary Social Work, Radical Social Work and Constructive Social Work.
Unit – II:
Historical Development of Social Work: UK, USA and in India. Social Work Approaches: Charity approach, Welfare approach, Right based approach.
Unit – III:
Methods of Social work: Social Case Work, Social Group Work, Community Organization, Social Welfare Administration, Social Work Research.
Unit – IV:
Fields of Social Work: Meaning and Concept, Scope of Social Work in different fields, Family, Community, Medical, Educational, Correctional and Industry.
Unit – V:
Social work: Education in India: Nature and Status of social work, Training Institutions in India, Structure and functions of IASW, NASW, ASSWI
Economics For Social Workers (Allied I)
Unit – I:
Meaning – Definition – Scope and Nature of Economics, Micro Economics and Macro Economics, Central Economic Problem, Concept of Economics.
Unit – II:
Meaning – Definition – Demand – Law of Demand – Demand Schedule and Demand Curve – Elasticity of Demand – Types of Elasticity of Demand – Demand Forecasting.
Unit – III:
Market : Meaning and Definition. Classification of Market: Prefect Competition. Monopoly, Oligopoly and Monopolistic – Break – Even – Analysis – Determination of BEP- Usefulness of Break – Even – Analysis.
Unit – IV:
Nature of Indian Economy: An undeveloped Economy, A Developing Economy, A mixed Economy. Role of Different Sectors in India: Agriculture, Industry and Service. National Income in India: Methods of Measuring National Income.
Unit – V:
Population in India: Causes of the Rapid Growth of population, Measures for solving the population problem. Poverty in India: Unemployment in India, Inflation, Causes of Inflation in India.
Sociology For Social Workers
Unit – I:
Sociology: Definition and Meaning, Its relationship with other Social sciences, Concept and meaning: Society, Community, Social group, Associations, and Institution.
Unit – II:
Social Processes: Meaning, Types: Co-operation, Competition, Conflict, Accommodation, and Assimilation, Definition and concept of culture, civilization, customs, folkways and mores.
Unit – III:
Social Institutions: Meaning, Types, and functions. Socialization – Definition and functions, Agencies of Socialization.
Unit – IV:
Social Stratification: Concept, and Forms, Concept of Caste, Class, and Race, Caste system in India.
Unit – V:
Social Control: Concept, Definition, Agents of Social Control. Social Change: Concept, Process, Factors acting as agents of Social Change.
Psychology For Social Workers (Allied II)
Unit – I:
Psychology: Meaning, Definition, Scope, Branches of Psychology, Importance of Psychology in Social Work Practice.
Unit – II:
Developmental Psychology: Conception. Pregnancy: Child growth & development in each trimester, Delivery : types, importance of prenatal development. Developmental tasks in each stage: Infancy to old age.
Unit – III:
Personality: Meaning of Personality, Types of Personality. Learning and remembering: Meaning of learning, Types of learning. Learning Theories: Conditioning theory, Operant Conditioning theory.
Unit – IV:
Memory: Meaning, Types, Factors influencing memory. Behaviour: Meaning, Types of behaviour, factors influencing behaviour. Behaviour modification: Definition and techniques.
Unit – V:
Intelligence: Meaning and definition of intelligence, Motivation: Meaning Social and Psychological motives. Frustration: Sources of frustration, Defense mechanisms – Meaning and types.

How to download Madurai Kamaraj University Syllabus?
  • Firstly you have to visit official website that is www.mkudde.org
  • Now go to the “Courses Offered” tab which is appearing on Menu bar of Home page.
  • Then choose right link as per your Programme level.
  • A new page will open and there you have to select proper link according to the applied course.
  • Exam Syllabus will appear in the PDF File on desktop screen.
  • You can save this file for future use.
Note: You may also download Madurai Kamaraj University Syllabus 2017 through Official Link.

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